After three years of working out of her home, Erin Wetzel wanted
a more permanent place for her photography studio. “Moving my
dining furniture in and out of the room whenever I had a photo
shoot was getting a little old,” she says. She attended several
educational business events sponsored by SEED, which provided
necessary tools and networking opportunities with other local
In 2012, Erin decided to purchase a building in downtown Imlay City. “I love being in the center of the community,” says Erin. “We didn’t move here specifically to expand our business, but that has been a welcome effect of being in a central location. Our customer base has grown just because of our visibility.”
Erin appreciates the support she’s received from the Chamber of Commerce and the DDA. Thanks to a facade grant, Erin was able to make improvements to her building that she probably would not have been able to make right away. “They (the chamber and DDA) are constantly looking for ways to bring more traffic to our region, and when they do, they always provide ways for businesses to increase their exposure.”
Erin says moving into downtown Imlay City not only gave her family their dining room back, but boosted her business as well.
“I’m very happy we moved downtown.
It was a great decision.”
--—Erin Wetzel, Owner, StudioE Photography